A Price War & A Beauty Competition

I was in San Francisco in February at a conference for the top 4% of Realtors (those who have earned membership in the Council of Residential Specialists - know as CRS) when I heard the phrase above.  The speaker was a well-respected Realtor in the Ft. Myers Beach, FL market (one of the hardest hit with foreclosures in 2008).  He said,    "In the Florida market it is not enough for a property to be priced below the competition; we must market it like crazy to get showings and the home must be in beautiful condition as well.  In other words, we are in a price war and a beauty competition.   Our clients need our professional assistance now more than ever."   I was like a sponge, absorbing every word.  Way back in the winter, I didn't need his advice, but I took copious notes knowing a similar situation just might hit Summit County.  Well our situation is becoming a tiny bit like FL this summer.  We have 1.5 zillon properties on the market and about 0.006 buyers/Realtor.*    Love life,  Daniel Webster Johnson Broker Associate, Resort Brokers Cell:  970-393-3300 Email: Daniel@YourMountainBroker.com http://www.BreckenridgeUpdate.com Facebook: Daniel Webster Johnson Twitter: DanielWJohnson Web: http://www.YourMountainBroker.com   *This is an exageration however does give you a sense of the market this week.